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The biggest SEO mistake marketers make
You should be treating SEO like a verb, not a noun.
Apr 17
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Pepper Content
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The biggest SEO mistake marketers make
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March 2025
2025’s biggest AI update for marketers just dropped
You can officially cancel your Shutterstock subscription.
Mar 27
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Pepper Content
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Joe Lazer (FKA Lazauskas)
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2025’s biggest AI update for marketers just dropped
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Stop calling yourself a thought leader
You keep using that phrase! I do not think it means what you think it means.
Mar 6
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Pepper Content
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Stop calling yourself a thought leader
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February 2025
Deep Research is worth the $200 for marketers and creatives
OpenAI's latest offering is like a savvy research assistant who's always on call (and sometimes on acid).
Feb 13
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Pepper Content
and
Joe Lazer (FKA Lazauskas)
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Deep Research is worth the $200 for marketers and creatives
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January 2025
Are you marketing like it’s 2025?
It's time to let go of those "best practices" from 2015.
Jan 23
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Pepper Content
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Joe Lazer (FKA Lazauskas)
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Are you marketing like it’s 2025?
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8 ways you should be using AI in 2025, according to expert marketers
Top tips from some of the smartest people we know.
Jan 9
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Pepper Content
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8 ways you should be using AI in 2025, according to expert marketers
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December 2024
The biggest AI wins and fails of 2024
It was a big year in AI. Some companies struck gold — others struck out spectacularly.
Dec 19, 2024
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Pepper Content
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The biggest AI wins and fails of 2024
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The best content strategy advice I've read all year
Nearly every company creates content for its target audience. SparkToro does something different.
Dec 12, 2024
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Pepper Content
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Joe Lazer (FKA Lazauskas)
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The best content strategy advice I've read all year
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Don’t start your 2025 planning before you try this one tactic
This Jeff Bezos-inspired technique will help you create a better plan — and get more budget.
Dec 5, 2024
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Pepper Content
and
Joe Lazer (FKA Lazauskas)
1
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Don’t start your 2025 planning before you try this one tactic
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November 2024
Stop creating informational SEO content
AI is killing the worst kind of B2B content, and that's something we can all be thankful for.
Nov 21, 2024
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Pepper Content
and
Joe Lazer (FKA Lazauskas)
4
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Stop creating informational SEO content
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The secret winner of the election: influencer marketing
Trump's campaign proved that the game has changed — whether you like it or not.
Nov 14, 2024
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Pepper Content
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The secret winner of the election: influencer marketing
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This is how you get ChatGPT to send you leads
Large Language Model Optimization (LLMO) is an entirely different beast than SEO.
Nov 8, 2024
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Pepper Content
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This is how you get ChatGPT to send you leads
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